Providing sustainable housing in South African townships.
ABOUT THE COMPANY
Apartheid transformed the infrastructure of South Africa, forcing thousands of coloured and black Africans to move into underfunded and underdeveloped townships. Now, over 20 years after the Reconstruction and Development Program (RDP) was implemented under Nelson Mandela’s leadership, over 3.5 million South Africans are members of households in a precarious situation: they earn too much income to qualify for state-subsidized housing, yet they cannot afford safe and secure housing within the private market.
This epidemic, this “gap” in the rental market, is continuing to worsen at an alarming rate. In turn, more and more South Africans are choosing to live in informal and unsafe shack structures without electricity or running water…
Hustlenomics is addressing rising needs within these informal human settlements by providing affordable and sustainable housing options. A South African Black Owned Company founded in 2015, Hustlenomics is a Level One B-BBEE impact-driven social enterprise with the mission to replace backyard shacks with quality and durable homes. Annually, 51% of the company's revenue is reinvested back into the business to create more homes and jobs in South Africa.
REPLACING UNSAFE SHACKS
Backyard dwellings are an affordable and accessible form of housing to low-income communities. However, shacks are highly unsafe and unsustainable.
Hustlenomics is transforming the quality of the backyard rental housing market options.
TRAINING & EMPLOYMENT
The unemployment rate is extremely high in South Africa at approximately 30%. In townships such as Soweto, it is even higher.
Hustlenomics is creating job opportunities, especially for local women and youths.
LONGTERM INCOME FOR FAMILIES
Many low income households utilize yard space for rentals. However, they often cannot access traditional home financing options.
Hustlenomics provides homeowners with the platform for sustainable rental income for years to come.
Founder & Director
Nhlanhla Ndlovu was born and raised in Soweto, sharing a living space with 12 immediate and extended family members. Tired of his poor living conditions and lacking financial resources to contract builders, he joined forces with friends, who were skilled in plumbing and carpentry. Together, they to build his first structure in his own backyard, which his family lives in today.
This newly formed team started assisting with small-scale affordable housing projects in Soweto. This is when the idea for Hustlenomics was born -- providing both affordable housing options and jobs, not just in Soweto but across townships in
To date, the team has built 30 homes in Soweto. At the moment, Nhlanhla is overseeing the pilot testing of the interlocking brick technology. Nhlanhla Ndlovu and his innovative business idea have won national and international awards, including the Social Innovation Award 2018 South Africa.